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An Empathy Map puts you in the shoes of your key stakeholders.

Empathy maps are an extremely powerful tool for understanding a problem. It's a straightforward worksheet that facilitates empathy with your clients, your product or service's end user, or with any other stakeholder in the work you do.

Use it:

  • As a public engagement tool—start your next public engagement session with an empathy map and collect them afterward.
  • At leadership meetings—ground yourself in the experience of the people your organization serves.
  • At staff days—have staff fill it out anonymously and share their responses with leadership.